[37] We're in the early chapters of this, right? We're going to become a true apparel company, and we're going to do that through direct-to-consumer. Said another way, retail, through lots of stores.

[38] We actually have 3,000 stores globally. A lot of people are surprised by that because we're smaller here in the U.S., but in many parts of the world, we're seen as a retailer. And then our e-commerce business, you know, we're just getting started on that as well.

[39] So, it's pretty incredible to be here with such a rich foundation, again, 17 years, but feel like the next chapter is ahead of us, and we're just getting started.

[40] We've only got a few more minutes, so I'm going to whip through a couple of things with you. One thing that you talk about a lot is winning with women, because I think it's only a third of Levi's customers at the moment who are women. So, what does the company need to do to better market to and serve, the people in this room?

[41] Absolutely. Well, for many many years, the legacy of the company was not only was it denim and bottoms, it was guys' jeans, right? And so, it takes time to not lose the core of who you are. So, men are still very important to our business, but to evolve very thoughtfully so you can stand for something much bigger.

[42] And as I said, you know, having people really think about it as an apparel company, or we like to say a denim lifestyle company, because it always does center with denim.

[43] But for women, it's a third of our business, and that should be at least half of our business. I mean, just look at who a lot of the apparel shoppers are out there.

[44] And if you look at my husband's closet versus my closet, that would say, there's a lot of female consumers to serve. And our data says, actually, when they're coming in the store or online, they're actually buying stuff for, guys as well often. But we're barely scratching the surface, right?

[45] So first, it's about having relevant bottoms, making it easier to shop denim bottoms that can be very intimidating. So... - how are you going to make it easier? - Through great tools. And we're still working on them on our e-commerce, right? So fit navigation, finding your favorite fit, what's your right size.

[46] Our stylists in the store, part of becoming a retail company is really thinking about the frontline first. And I'm really excited about the cultural changes we're making as well. I mean, this isn't just business transformation, it's cultural transformation. To have people who work in corporate thinking all the time, "What can I do to serve that stylist, who's going to in turn serve the customer?"

[47] So, back to having the female customer come in. leading in fashion fit, so whether it's skinny, high-waist, low waist, loose, baggy... we want to help you find your next favorite Levi's. Tops, jackets, jumpsuits, skirts. I mean, we're barely in some of those categories, but the proof points are coming.

[48] So, you look at our last couple of quarters, women's has dramatically outperformed. And there's a big benefit of me being here for a year is to work with the teams to actually start addressing these new opportunities.

[49] So, women has outperformed? You were saying. - Yes, the last couple corners outperformed.

[50] Okay, there's lots more I want to touch on with you, but we are sadly out of time. But Michelle is going to be with us for the afternoon and the evening, so I'm going to take the liberty of saying, "Come find her to ask your questions about Levi's." - Awesome. - Thank you so much, Michelle, and also for the world's greatest jacket. - Alright, thanks, Ellie.